November 2011
2 posts
If you can't make it, you shouldn't be selling it.
I saw an ad for The Leatherman tool on late night TV. It reminded me of a quote a good friend of mine said about them - “If I can’t fix it with this, I shouldn’t be fixing it.”
Yesterday morning, I was in a meeting with one of the teams bouncing around an idea we wanted to take into a client meeting. Two hours later, one of our developers walked into my office and put his...
The Forgotten Consumer
Years ago, I used to think junior creatives simply didn’t know how to present. Though often true, the past five years or so have taught me even many seasoned professionals don’t get it either. The explosion of digital, CRM, and more data than you know what to do with has agencies spending entirely too much time trying to prove they’re smart in client meetings vs. selling in...
