June 2011
5 posts
Foursquare Cannes data #1 #canneslions @DraftFCB...
Just beginning to analyze Heat Tracker data. Obviously, checkins have dramatically increased with all is ad geeks in town (8x). After the Palais, 75% of checkins at Morrison’s Pub have been female (why am I here?) . 90+% of checkins at The Gutter (72 Croisette) have been male. More analysis coming soon. Http://heattrackerapp.com
The most beautiful Helvetica
I’m sitting in the Dusseldorf airport awaiting my next flight to Nice. After roaming around for thirty minutes or so, I realized I was much calmer than usual in such a situation. I’m convinced it’s the lack of visual noise. Design is simply a function of daily German life. Color theory (which doesn’t seem to be taught in US portfolio schools) is a given. Every sign, ad, etc...
Foursquare and Creativity? (@draftfcb...
Six months ago, we launched the Heat Tracker iPhone app which visualizes Foursquare checkin data on a map. You can see what places are hot, warming up, etc. You can even see the male/female ratio. So far, it’s done well. Retention rates are very high and those who’ve downloaded it use it several times a week. But the real story has been the data behind it.
Our Customer Intelligence...
Is it okay to burn a bridge if it's to a really...
Hypothetically…
An agency is about to lose an account. The CCO and CEO call in the “digital creative team”. Ask them to take one last crack at it. By the end of the meeting, the two guys have the basis of an idea. They go to lunch, and by the time they get back to the office have idea flushed out with TV, social, online films, etc.
Comps and decks get built working with the one...
