March 2012
3 posts
And now I have to make people completely rethink...
That simple Zima banner ad on Hotwired.com so long ago, oh, the mess you left behind.
The first banners were little more than that - just a static image on a web page. Then, the animated GIF came along. First, we did the “Burma Shave” thing of three or four frames of copy, quickly learning best practices of keeping the logo and CTA on every frame to maintain our 10% click-thru rates...
Machine Readable World - How the uncanny valley...
If you’ve followed the miscellaneous crap I write about, you’ll know I’m fascinated with how technology interfaces with the evolutionary motivations baked into our DNA. And this is no different.
One of the earliest observations I had as a kid was the natural tendency we have to see faces in randomness. We see faces in clouds. In the patterns in carpet. In acoustical tile...
WatchNoticed this couple hadn’t looked at each other for the entire time we were at the restaurant. So, I just sat my phone on the counter and started filming. Wonder if they really hate each other, or are just oblivious…
