A great Droga quote
“I care about our contribution to our industry. Certainly the quality and effectiveness of our thinking is our primary concern, but I also want us to help move our industry forward. Advertising is an industry under duress. People compromise for a buck and take short cuts for short term gains. In fact I would say no industry has worked harder at being lazy. But we believe our industry is far better and more important than it is given credit for.”
