A couple people asked me why the Chrysler “Halftime in America” was my favorite SB spot. Well, here goes…
The median household income in America is still under $50k. AND, the average car on the road is now over 10 years old. If you’re in that household, you’ve also experience this economy first-hand. Either you, or someone in your close circle, has been unemployed for an extended amount of time. Your car’s paid for, and you may even have a few grand put away for a down payment. BUT, what do you do?
You can trade in that paid-off car and some cash and get a 4-year-old Camry or Accord. OR, you can buy a new Jeep/Chrysler/Dodge with a five year commitment. Are you that sure of your job?
The only way in hell you’re gonna buy that new car is if you believe that America (and American cars, by default) is poised for a comeback. ‘Cos if you don’t in your heart of hearts believe “Fuck yeah, America”, you’re gonna go for the used Camry.
And after that spot, I think we all said (even if it was in the back of your mind), “Fuck yeah, America.”