In my lifetime, I’ve never seen a technology change human behavior faster than the blue dot on a map. GPS-enabled phones reinforce the natural self-interest of believing you’re the center of the universe. And when you’re seeing yourself as the blue dot on the map, what are you thinking? Me. Here. Now.
I’m right here. What’s near me? Where’s the nearest Starbucks? How do I get from here to there? Etc.
Right now. We’re in love with now. How often to you actually plan dinner or where you’re going anymore? You use your phone to plan on the fly.
Me. What’s in it for me? What do my friends think? Where are my friends? Don’t you know who I am?
I think anyone reading this knows this, at least subconsciously, but using the simple Me/Here/Now is a pretty good filter to see if your mobile web / app / mobile advertising idea is on-track.